Roofing SEO isn’t about tweaking your website for better ranking in Google or other search engines like MSN and Yahoo. Roofing optimization isn’t just about how many times you’ve been indexed in Google, but also about how many times people are actually getting to your website. When someone does a search for roofing services in your town, chances are good that your business will be among them. Even if no one ever ends up making a call to your shop, they’ll at least have your business name in mind when they do. It’s important to understand what people are looking for online. Your roofing business name might not be one of the first things they’ll think of, but if it’s something people use to find businesses locally or on the Internet, it could be highly valuable.
To enhance your chances of making it to the top of search engine rankings for roofing services, begin with a solid foundation. Search engine optimization starts with strong digital marketing and local SEO strategy. This is the backbone of your online presence and the first place customers will go to when searching for solutions for their roof problems. Here are some ways digital marketing can help your roofing businesses stand out:
Digital Marketing The backbone of search engine optimization begins with a solid foundation. A roofing company with no website, even one that has good organic search rankings, is doomed to fail. People will move on to something that’s more trustworthy or which they find more easily. Your roofing SEO expert should know how to incorporate both traditional and digital media to give your business the best chance of success.
Local SEO Your local SEO strategy should include several elements. One important element is learning how to optimize your roofing website or blog to rank well in Google. Keep your keywords simple and avoid popular keywords that are over-used. You want to make sure that the majority of searches your business gets are related to your products, services, website, etc…
Social Media can be a powerful tool in terms of internet marketing. With Facebook and Twitter you can post regularly, share information with your friends and followers, and connect with prospects and existing customers. YouTube also has an impact on website rankings because many search engines do not feature video. Therefore, you want to ensure you have a professionally designed and optimized social media profile that includes all your products, services, information and photos.
Backlinks One of the easiest ways to improve website rankings and increase traffic is backlinks. The quality of backlinks is extremely important to rank high. Backlinks are links from other websites that are directed back to your site. Google and other search engines consider one way backlinks to equal one way links. Google will generally treat each backlink in a different way based on the quality of the website the link is coming from.
On-page Optimization In terms of the on-page optimization tools offered by various roofing companies, it really comes down to two major factors. These are keyword relevancy and content optimization. You want to make sure that the content of your website is relevant to the audience you’re trying to reach. For example, if you’re offering residential roofing services then you want to target the audience searching for residential roofing services.
Off-page Optimization There are other ways to optimize your website for the search engines besides optimizing its content and keywords. The off-page optimization includes link building, social bookmarking, blog commenting and article submission. All of these require a little effort on your part but are extremely effective. As an example, if you optimize your roofing website for a specific keyword then you want to make sure that any links you include are relevant to that keyword. Additionally, the text within the article needs to be relevant and up-to-date to ensure that the rankings and conversions stay high.