The Importance of Quality Local SEO Boca Raton Services

SEO Boca RatonWhen it comes to getting attention online, every business finds themselves in that situation where eventually they have to fight for attention and that means learning about search engine optimization (SEO) and what their options are when it comes to getting to the top of those search engine rankings where all the traffic is. While some people choose to learn SEO the slow hard way themselves, others turn towards a qualified and experienced SEO agency to help them get those precious (and profitable) rankings.

Local SEO Matters

There is a huge difference between general search engine optimization and then going for the local listings. When it comes to SEO Boca Raton small businesses need to know that having specialists on their side makes a huge difference when it comes to beating the competition and ending up with the results that you are truly looking for.

First of all, competition can be fierce even in smaller markets. Part of the reason for this is the fact that there are less overall businesses to split up the public. This sounds counter-intuitive but think about it: there’s always going to be demand for every business in Chicago and so even today a good storefront location can keep a business afloat.

However, the chances to make huge money in Boca Raton means you need a larger percentage of the people in the area who need your services – and local SEO can deliver that.

Agency or Freelancer?

The biggest company isn’t always the best in the SEO business. This is especially important to understand since big companies don’t hesitate to charge big money for their search engine optimization services, but that doesn’t mean you’ll get results. A good freelancer who can provide you with several SEO case studies and a list of references could be by far and away the better option since he or she will be able to get things done and already has a list of local clients you can follow up with who are willing to vouch for them.

The key to telling the two apart really comes down to three things:

– Comparing case studies (if they don’t have one ready for you, that’s bad)

– Checking up on recommendations and references

– Knowing just enough about SEO to ask probing questions

Making the Decision

When it comes to SEO Boca Raton residents need to know enough to ask those questions. Does the professional show a knowledge of recent Google changes? Can they show off a convincing case study? Are their rates reasonable for the return you would get? Answering these will help you decide which provider to go with.

In Conclusion

When it comes to getting ranked higher in the search engine results by using SEO Boca Raton small businesses can all benefit from work provided by experts who know how to shoot them to the top of those rankings. Doing your homework ahead of time will make all the difference and help make sure that you get the results you want.

Posted in SEO

SEO: 5 Thing You Need to Understand

SEO: 5 Thing You Need to Understand

Search Engine Optimization, or SEO for short, is the process of doing what it takes both on and off site in order to push your website up the rankings. While there are over 200 different factors than can affect the rankings of a website, there’s no question that some of these ranking factors matter a whole lot more than others.

#1: You Must Have a Mobile Website
Whether you have a mobile version of your website that comes up on phones or pads, or if your website is truly responsive and changes sizes as needed, you need a website that adjusts to whatever device the searcher is using. Having a mobile website was always a bonus in SEO but since April of 2015 Google has made it one of the single most important aspects to ranking online.

#2: Make Sure You Have Clean Code
You don’t want any spammy tags or long lists of keywords stuck in the coding somewhere. Good clean code is seen as a bonus, not to mention the fact it is just good practice so your website loads faster – which is also a ranking factor with Google.

#3: Make Your Content Top Notch
There are many different factors that go into deciding what makes excellent content, but Google has been very clear that great content matters as much or more than anything else. You’ve probably heard the saying “Content is King,” and this is why. While human graders help decide what the best content is, good content is always going to be a few things:

  • thX9L2Z6WWHave good grammar and syntax
  • Original content
  • Authority content
  • Well-organized
  • Strong writing style

#4: You Want a Social Media Footprint
Not only can Facebook, Twitter, and Google+ all be used to get safe backlinks to pass juice to your website. In addition to this, being active on social media in general is becoming more and more important to appearing legitimate online and interacting with your customers. Social media isn’t just nice – it’s a necessity if you want to crawl to the top.

#5: Backlinks Still Matter a Lot
While you can’t just pile up hundreds of junk links like you used to, good backlinks have a major effect on ranking websites. You need links from high authority websites in related niches, and you need the anchor text to be your brand, blog name, or URL. That is the best way to pass along the ranking juice.

Posted in SEO